Privacy Policy

Last updated: January 10, 2025

This Privacy Policy describes how ZexGram ("we," "us," or "our") collects, uses, and discloses your personal information when you visit our website at www.zexgram.in (the "Site").

1. Information We Collect

1.1 Information You Provide Directly

When you use our contact form or subscribe to our newsletter, we collect:

  • Name: To address you properly in communications
  • Email Address: To respond to inquiries and send newsletters
  • Message Content: The information you choose to share with us

1.2 Automatically Collected Information

When you visit our Site, we automatically collect certain information about your device and browsing activity:

  • Device Information: Browser type, operating system, device type, screen resolution
  • Usage Data: Pages visited, time spent on pages, referring URLs, click patterns
  • Log Data: IP address, access times, error logs
  • Location Data: General geographic location based on IP address

2. Cookies and Tracking Technologies

2.1 Essential Cookies

We use cookies and similar tracking technologies to operate our Site and improve your experience:

  • Preference Cookies: Store your theme preference (dark/light mode)
  • Session Cookies: Maintain your session across pages

2.2 Analytics Cookies

We use analytics services to understand how visitors use our Site:

  • Ezoic Analytics: Collects data about page views, session duration, bounce rate, and user demographics to help optimize content and ad performance
  • Google Analytics (if applicable): Tracks website traffic and user behavior patterns

You can opt out of analytics tracking by enabling "Do Not Track" in your browser or using browser extensions.

2.3 Advertising Cookies

We display advertisements on our Site through third-party advertising networks including Ezoic and Google AdSense. These networks use cookies and similar technologies to:

  • Display personalized advertisements based on your interests
  • Measure ad performance and effectiveness
  • Prevent the same ad from appearing too frequently
  • Track conversions and attribution

Advertising Partners:

2.4 Cookie Consent Management

We use Gatekeeper Consent Management Platform (CMP) to manage your cookie preferences in compliance with GDPR and other privacy regulations. When you first visit our Site, you'll be asked to provide consent for non-essential cookies.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • Provide Services: Respond to inquiries, deliver newsletters, and provide customer support
  • Improve Site: Analyze usage patterns to enhance content, design, and functionality
  • Personalization: Remember your preferences and customize your experience
  • Advertising: Display relevant advertisements and measure ad performance
  • Security: Detect and prevent fraud, spam, and abuse
  • Legal Compliance: Comply with applicable laws and regulations
  • Communications: Send important updates about our Site or services

4. Third-Party Services

We work with third-party service providers who may collect and process your information:

4.1 Advertising Networks

  • Ezoic: Ad delivery, optimization, and monetization
  • Google AdSense: Display advertising
  • Other Ad Networks: Additional ad partners managed through Ezoic's platform

4.2 Analytics Services

  • Ezoic Analytics: Website performance and audience insights
  • Google Analytics (if enabled): Traffic analysis and user behavior

4.3 Content Delivery

  • Google Fonts: Typography services that may collect usage data
  • Content Delivery Networks (CDNs): Faster content delivery worldwide

4.4 Email and Forms

  • Contact Form Service: Processing and delivering form submissions
  • Newsletter Platform: Managing email subscriptions and campaigns

5. Data Sharing and Disclosure

We may share your information in the following circumstances:

  • With Your Consent: When you explicitly agree to share your information
  • Service Providers: Third parties who perform services on our behalf
  • Advertising Partners: Ad networks for personalized advertising
  • Business Transfers: In connection with a merger, acquisition, or sale of assets
  • Legal Requirements: When required by law or to protect our rights
  • Aggregated Data: Non-personally identifiable data for analytics and research

We do NOT sell your personal information to third parties.

6. Your Privacy Rights

6.1 General Rights (All Users)

  • Access: Request a copy of the personal data we hold about you
  • Correction: Request correction of inaccurate personal data
  • Deletion: Request deletion of your personal data
  • Objection: Object to processing of your personal data
  • Opt-Out: Unsubscribe from marketing communications
  • Cookie Control: Manage cookie preferences through your browser

6.2 GDPR Rights (EU/EEA Users)

If you are located in the European Union or European Economic Area, you have additional rights under GDPR:

  • Data Portability: Receive your data in a machine-readable format
  • Restriction: Restrict processing under certain circumstances
  • Automated Decisions: Not be subject to automated decision-making
  • Withdraw Consent: Withdraw consent at any time
  • Lodge Complaint: File a complaint with your local data protection authority

6.3 CCPA Rights (California Residents)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA):

  • Know: Know what personal information is collected and how it's used
  • Delete: Request deletion of personal information
  • Opt-Out: Opt out of the sale of personal information (we do not sell)
  • Non-Discrimination: Not be discriminated against for exercising your rights

6.4 How to Exercise Your Rights

To exercise any of these rights, contact us through our contact page. We will respond within 30 days of receiving your request.

7. Advertising Opt-Out Options

You can control personalized advertising through the following methods:

Note: Opting out of personalized ads does not mean you'll stop seeing ads; you'll still see non-personalized advertisements.

8. Data Retention

We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy:

  • Contact Forms: Retained for 2 years after submission
  • Newsletter Subscriptions: Until you unsubscribe
  • Analytics Data: Aggregated and retained for up to 26 months
  • Log Files: Retained for 90 days for security purposes
  • Cookie Data: According to individual cookie expiration periods

9. Data Security

We implement appropriate technical and organizational measures to protect your personal information:

  • SSL/TLS encryption for data transmission
  • Regular security assessments and updates
  • Access controls and authentication
  • Secure data storage and backup procedures
  • Employee training on data protection

However, no internet transmission is completely secure. We cannot guarantee absolute security of your data.

10. Children's Privacy

Our Site is not directed to children under the age of 13 (or 16 in the EU). We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately, and we will delete such information.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws different from your jurisdiction. We ensure appropriate safeguards are in place for such transfers, including:

  • Standard Contractual Clauses approved by the European Commission
  • Privacy Shield Framework (where applicable)
  • Other legal mechanisms ensuring adequate protection

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by:

  • Posting the updated policy on this page with a new "Last Updated" date
  • Displaying a notice on our Site's homepage
  • Sending an email notification (if you've provided your email)

We encourage you to review this Privacy Policy periodically.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

14. Legal Basis for Processing (GDPR)

For users in the EU/EEA, our legal basis for processing personal information includes:

  • Consent: You have given clear consent for specific processing activities
  • Legitimate Interests: Processing is necessary for our legitimate business interests
  • Legal Obligation: Processing is necessary to comply with the law
  • Contract: Processing is necessary to fulfill a contract with you

15. Do Not Track Signals

Some browsers have a "Do Not Track" (DNT) feature that signals to websites you visit that you do not want to have your online activity tracked. We honor DNT signals and do not track, plant cookies, or use advertising when a DNT browser mechanism is in place.